Apple’s hardware is in fantastic shape, and I absolutely believe their Mac minis can run for a decade without failing. (Maybe their hardware chief should be in charge of more things?) There’s always a risk of buying a lemon which has a manufacturing defect, but I’ve had mine for over a year and nothing has failed yet. I’m confident this machine can go the distance.
Getting to market is really hard. Marketing is relatively easy, but producing a product from scratch is tough. There are not many resources out there for first-time founders. Finding a supplier for your ingredients, nailing the formulation, finding a co-manufacturer and packer and navigating food safety laws — so many of these things take time. You really have to believe in your product and make sure it is something new and disruptive to the industry.
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Word-of-mouth is often the main growth driver for bootstrapped startups. Why? Because affiliate and referral programs are easy to set up, cheap (you only pay if the user converts), and build trust and credibility (when users recommend your product, you’re not only getting traffic, but also social proof that it works).